Illustrator of the BGF 2026 poster

Illustrator and artist Alice Chanoine blends traditional techniques with digital creation in a world inspired by fantasy, nature and animation. Trained in illustration and 2D animation, she draws inspiration from the small details of everyday life, landscapes, books, board games and the imaginative worlds of animated films. Her work explores sensitive, colourful and poetic universes.
How did you approach the creation of this poster? Was there an idea, atmosphere or message you wanted to convey?
As the BGF team had highlighted, much to my delight, the importance of imagination in this poster, I liked the idea of showing the players both in the real world and within the universe created by the game. We therefore see them gathered around a gaming table in the foreground, and as characters themselves in the scene behind them.
For the logo, the twenty-sided die came quite naturally, as the theme of this edition is “Dice-Connexion”. It is also the destination our group of adventurers is heading towards, and where we want to guide the viewer: the Brussels Games Festival!
What does this poster represent for you?
A wonderful project that was both complete and fascinating. It allowed me to combine my passion for illustration with the world of board games, which I also love. It was a first for me, and this is exactly the kind of project that made me want to become an illustrator.
Was there an idea, atmosphere or message you wanted to convey?
I wanted to take us into a warm fantasy world of the kind I love: a place full of possibilities, where you can disconnect for a while and simply feel good. The players are literally on cloud nine. They take a moment, forget their screens and reconnect with one another around the gaming table. They share, help each other and create a new story together.

If you had to describe your poster in three words, which would you choose and why?
Imagination: it is the main ingredient. The players use their imagination to project themselves into the world that has been created.
Adventure: the game shown in the foreground allows them to take on a new identity and become adventurers in search of stories and journeys. In terms of style, I love the game Call To Adventure, and it certainly influenced me while creating this poster.
Gentleness: as mentioned above, the atmosphere is meant to be soothing and encourage interaction. This is reinforced by the choice of colours, the cloud-like setting, the touches of nature and the creatures featured in the illustration.

What memory will you keep from working on this illustration for the BGF?
The trust shown by the organisers, their patience and the kind communication throughout the project. They gave me a great deal of creative freedom while also guiding me so that I could convey their ideas as effectively as possible.
In a world where AI is taking up more and more space, I am grateful for their choices and the values they stand for. I am very happy with what we created together.
It was also a particularly special period for me, as I was pregnant with my first little elf.
Is there a detail or reference in your poster that few people notice?
Probably the little meeple hidden inside Anderlecht’s town hall?
And as for the reference, the adventurous otter is a nod to Mr Luckyloutre, thanks to whom I had the opportunity to create this poster.
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